Amazon and New Era in Publishing

I am thrilled to announce that I have accepted a very exciting deal with Montlake, Amazon’s new romance imprint, for the re-release of Unforgettable, one of my contemporary romance novels originally published by Signet Eclipse. I held back releasing this out-of-print title as an ebook on my own, because I wanted some way to finally achieve my original vision for packaging this story.

Original Vision: Release a Novel with a Music Soundtrack

The heroine of Unforgettable sings American standards in a nostalgia bar. While writing the book, I became good friends with a fabulous singer, Barbara Calderaro. Many of the songs Barb sings became inspirations for the songs my heroine, Riley Stone, would sing. At some point, I suggested — half-joking — that Barb should cut a CD to go with my book. To my surprise, and delight, she said “Okay!”

We had visions of a joint release, cross promotion, and creating huge buzz. Only one problem. This was 2007. We were, apparently, four years too early.

Timing is Everything: Then vs Now

The marketing department at Penguin loved the concept. Logistically, however, it couldn’t be done. Penguin’s marketing department and sells reps weren’t set up to market a CD along with a mass-market paperback. As for the big-box bookstores, they have separate buyers for music and books. They also have separate areas to shelve those products. Everyone loved the idea, but the challenges proved too great at the time.

Welcome to the Digital Age

With the explosive popularity of ebooks and multi-media devices, including phones, tablets, and now the Kindle Fire, all those barriers vanish. Especially when you add Amazon’s new publishing arm. I’m very impressed with Amazon’s willingness to explore innovative ideas. When Montlake first approached me through my agent, this wasn’t what any of us had in mind. But the minute we all realized I had Unforgettable WITH a soundtrack waiting in the wings and Amazon had the Kindle Fire about to launch, we jumped on the idea and hit the ground running.

Life in the Fast Lane

Things move VERY quickly in the digital world. This all started in Oct. Now it’s Nov, and the ink is barely dry on the contract but, if all goes as planned, my ebook romance novel bundled with a digital soundtrack will launch shortly after Christmas. That’s less than three months! Even in the digital world, that’s fast for a project of this magnitude.

What better way, though, to showcase Amazon’s new multimedia device, the Kindle Fire, and their new publishing branch, than releasing an ebook bundled with an eCD.

A Fresh New Start: New Title, New Cover

For a number of reasons, we’re looking at a total repackage of the novel and music, including a new title for both. Again, I’m impressed with Amazon’s openness to author input. This feels like a partnership in which they respect the success I’ve had as an indie author, combined with my experience in designing ebook covers for myself and other authors. I look forward to working with Amazon on the packaging of this project. It’s going to be exciting.

Looking Toward the Future: Indie Publishing

Does this mean I’ve abandoned indie publishing? No. I’ve been working on a couple of short stories set on Pearl Island, the setting for my popular Pearl Island trilogy, and have enjoyed being back in that world so much, I plan to set even more stories there. Whether I work with Montlake and Amazon again on full-length novels, and that’s certainly a possibility, I plan to indie publish any Pearl Island novellas as a way to complement my future works.

I’ll post updates on my Facebook Page as this adventure continues to unravel.

Julie

21 comments

  1. Susan Gable says:

    Congratulations, Julie! What exciting news, and what a fabulous concept. Can’t wait to see how it all unfolds. Wishing you more of the best!

  2. Way to go, Julie! I have a backlist ebook that I ran a contest on to see if people could identify all the songs in it because the characters were musicians who constantly used song phrases. But I don’t have a singer friend to provide a CD… This is the kind of thing I’ve been hoping to see in the future!

  3. Nicola Marsh says:

    Congrats Julie, this sounds brilliant and innovative!

    I love following your journey through the ever-changing, exciting publishing times we all currently face.

    Kudos.

  4. This is awesome! Congrats, and I can’t wait to read the book and listen to the cd. Such a cool concept to release them together.

  5. Congrats Julie! It’s such an innovative project, and Amazon is the perfect partner for it. This is such an exciting time we live in, when authors have so many creative options for publishing their work. Wishing you chart-topping success with Montlake!

  6. Phoebe Conn says:

    Congratulations, Julie!
    What a terrific concept. I hope it’s a huge success.

  7. Congratulations. What a fabulous concept!

  8. What exciting news, Julie! Wishing you more and more success as the future unfolds. Thanks for sharing the adventure with us!

  9. Jan Hudosn says:

    Great news, Julie! I love that book. Here’s hoping this new venture is a big success.

  10. Lynn Kerstan says:

    This is wonderful, Julie. Added content is absolutely the wave of the future, and you caught it just as it was breaking. Now, of course, I have a good reason to buy a Kindle Fire. And I was resisting with such uncommon self-control.

  11. Figures you were ahead of your times! :-)

    What a cool project — and what a great fit. Hope Amazon treats you half as well as you deserve!

    So what’s the new title?

  12. FAbulous news Julie! I hope the book-Cd combo sells a billion copies! Elizabeth

  13. Congrats, Julie! Romance + music, what could be better? I’m sure it’s going to be a GREAT success! Can’t wait to get hold of it!

  14. Renee Field says:

    Way to go Julia. That’s great news and very exciting for you. Wishing you mega sales which I know you will get!!!

  15. Fran Baker says:

    Cool concept, Julie. Congratulations on moving your vision for that book a step closer to reality.

  16. Lyn Cote says:

    Wonderful, Julie! You are a trailblazer. What a wonderful innovation. I’ve always wanted a soundtrack to go along with my books and now you have that!

  17. Wow! Congratulations, Julie! It’s very exciting to hear about these innovate projects. It must be so satisfying to see your original vision of the book coming to life.

  18. Er, that was supposed to be “innovative” projects. Sigh. More coffee, please.

  19. Deb Salonen says:

    Fantastic news, Julie. I have the Fire on my Christmas list and now a new J.O. book to pick up right after Christmas. Congrats.

  20. Julie Isaac says:

    Congratulations, Julie!!! That is so exciting.

  21. Jane Myers Perrine says:

    How fantastic, Julie! I was at your BIG signing for this book and remember Barbara’s singing. Isn’t it cool that this can be done now.

    Congratulations!

    Jane

Leave a Reply