Anatomy of an Effective Tweet

A frequent mistake I see is for people to turn half the words in their message into hashtags in their Twitter tweet. Doing that reduces the tweet’s effectiveness. … resist the urge to put the # in front of too many words in the message portion of your tweet.

Goodreads Can Be a Good Friend to Authors

Goodreads is a very popular website where readers and reviewers convene to share their love of books. It’s also a powerful tool for authors to connect with those readers and build lasting relationships. But where does an author begin to be a part of this community that can seem complex and daunting?

Three Quick Tips for Pinterest

I’ve only been on Pinterest a short while, but every day I’m discovering nifty little tricks that help me use this site as a powerful promotional tool. I thought I’d share three of them. 1) You can tag other Pinterest users by using the @ symbol followed by their Pinterest user name. You have to […]

Authors, How to Promote on Pinterest

by Guest Author, Sherri Browning Erwin By now, most authors recognize the importance of establishing a presence on Facebook and Twitter to help drive promotions that can lead to sales. But what about Pinterest? What is Pinterest? Pinterest is a virtual pinboard, a way to organize and share things that you find on the web. […]