Anatomy of an Effective Tweet

A frequent mistake I see is for people to turn half the words in their message into hashtags in their Twitter tweet. Doing that reduces the tweet’s effectiveness. … resist the urge to put the # in front of too many words in the message portion of your tweet.

Adding a “My Books” Tab to Your Facebook Page

Guest Blog by author Patricia McLinn Some people play Facebook like a Stradivarius. Me? More like a one-fingered piano-player wearing boxing gloves. Then I saw a Tweet by Harlequin Presents author Lynn Raye Harris about how she’d created a tab on her Facebook page listing all her books, with cover art, plus links to purchase. […]

Do Authors Really Need Social Networking?

In a word, yes! But don’t just take my word for it. Neil Nyren, Senior Vice-President, Publisher, and Editor in Chief of Penguin Putnam, talked about the importance of an author’s web presence in an interview at, a blog about “Mysteries, Murder, and Marketing.”

The Beauty of HootSuite

I’ve been hearing a lot of buzz about HootSuit, so today, I finally joined. I can already tell I’m going to love it! Now, I can post to Twitter, Facebook, and MySpace at the same time. And I organized my Twitter lists so I can view several groups side-by-side. What a time saver! Or, at […]

How to Customize Your Facebook URL

This week’s tip is simple, short, and sweet. If you’ve an author (or anyone) who has recently added a Page (aka fan page) to your Profile on Facebook, you’ll love this. As soon as you have a minimum of 25 “like”s, you can change your URL from this:*4#&re To this: It’s really simple! […]

Twitter Tips: How to Use Hashtags

Do you want to get your tweets seen by the world at large and build masses of followers? Well, here’s a tip I stumbled upon just by playing, and I LOVE HASHTAGS! It’s so simple, but so powerful. Normally, if you post a tweet, it’s only visible to people who are following you. Unless someone […]

Twitter Tips: How to Create Lists

Anyone using Twitter knows: It moves really fast! If you’re following more than a handful of people, there’s no way to keep up with that many tweets, even if you sat before your computer screen 24/7. Or, unless – drum roll please – you’ve discovered the beauty of “lists.” Ah, the genius, the simplicity of […]

Twitter Tips: Learning the Basics

How can something that sounds so fun be so confusing? Come on, Twitter? It’s cute. It’s friendly. It is NOT self explanatory! At least it wasn’t for me. I finally figured it out by diving in and playing around to see what would happen. I’ve decided that’s what it takes for me to learn my […]

Facebook 201: Creating an Author Fan Page

Will everyone who finds Facebook confusing and frustrating please raise your hand? Ah-ha! I see I’m not alone. When I opened my Facebook account and started sending out friend requests to fellow authors, I kept getting responses back inviting me to join their Fan Page. I immediately thought, “I’m an author. I want one of […]

Facebook 101, Basic Strategies for Authors

Rather than write a how to guide for setting up a Facebook account, I want to focus on issues that concern authors, and that’s usually privacy verses promotion. (If you do want a how to guide, here’s a good one at When opening a Facebook account you need to decide what your purpose is […]