The ebook revolution is upon us. People predicted it for years, but most authors published by traditional print houses tuned it out as annoying chatter. As recently as a year ago, I and others had the same prejudice against self publishing and ebooks that I had ten years ago when my first romance novel, Drive Me Wild, hit the stands. Self publishing and ebooks were an inferior path taken only by those writers who couldn’t get a contract with a major publisher. If you wanted to make it in mainstream fiction, traditional print publishers were the golden ring on the carousel.
That was the way it had been for decades, and the way many of us thought it would remain no matter how much proponents of e-publishing shouted about the wave of the future.
Well, my friends, the wave of the future has crashed over our heads. The world of publishing is changing even as I type this.
The sea swell started about a year ago and, oh, what a difference a year can make. It started like a whispered conversation over in the corner among a handful of authors, the most notable of which was J.A. Konrath. Those authors asked the simple question, “What would happen if we offered our out-of-print novels as Kindle books on Amazon?” What happened rocked all of us on our collective rear ends. And if you haven’t heard about Konrath’s staggering success with his Kindle books, you must be living in vacuum. You can follow his experience from the beginning at his blog. Or buy a compilation of those blog posts as a Kindle book, The Newbie’s Guide to Publishing.
After witnessing his success, numerous authors have jumped on the bandwagon, and more are joining every day; myself included with the soon-to-be-released ebook version of Falling for You. As more authors openly share their experience with real numbers and figures the more exciting I find this new craze.
Are all authors making a killing off of Kindle? No. Like traditional publishing, many things factor into a book’s success: the author’s name recognition, quality of the writing, the book itself, and promotion. The biggest of those may well be promotion. For ebooks, that means being active online.
The New Game in Town: Promoting Books Online
The Internet is a total game changer in every aspect of how books (traditional or digital) are promoted. Gone are the days of printing up expensive bookmarks and postcards or taking out a budget-busting ad in a fan magazine. Today, promotion means Twitter, Facebook, and blogging, with all of it pointing to a Web site designed to monetize traffic. Whether you’re a newbie to social networking, or a seasoned pro wanting to share what you’ve learned and learn even more, you are in the right place. That’s what Julie’s Journal is all about, helping authors learn effective online promotion.
The Biggest Winners in the Kindle Craze
As exciting as I find this brave new world of publishing for authors, the biggest winners are readers. Not only will they have access to more quality fiction at an affordable price, with most authors offering their ebooks at $2.99 or less, but they’ll have access to a greater variety of fiction. And that, my friends, is a revolution worth cheering — and joining!
Have you published an ebook? Was it a re-release of an out-of-print novel? What has your experience been? Or, are you like me, on the verge of getting in the game?