A frequent mistake I see is for people to turn half the words in their message into hashtags in their Twitter tweet. Doing that reduces the tweet’s effectiveness. … resist the urge to put the # in front of too many words in the message portion of your tweet.
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Goodreads is a very popular website where readers and reviewers convene to share their love of books. It’s also a powerful tool for authors to connect with those readers and build lasting relationships. But where does an author begin to be a part of this community that can seem complex and daunting?
I’ve only been on Pinterest a short while, but every day I’m discovering nifty little tricks that help me use this site as a powerful promotional tool. I thought I’d share three of them. 1) You can tag other Pinterest users by using the @ symbol followed by their Pinterest user name. You have to [...]
by Guest Author, Sherri Browning Erwin By now, most authors recognize the importance of establishing a presence on Facebook and Twitter to help drive promotions that can lead to sales. But what about Pinterest? What is Pinterest? Pinterest is a virtual pinboard, a way to organize and share things that you find on the web. [...]
I know many authors who recoil at the very thought of promoting ebooks. I suspect the reason is that many authors think promotion equals endlessly tweeting “Buy my ebook!” The good new is: that is not what I mean when I talk about effective ebook promotion. The bad news is: effective promotion is more complex [...]
Authors, are you struggling with the appearance of your Facebook page in the new layout? Here are some quick tips to help you get a great look. Cover Photo As you’ve noticed, this has to be a horizontal rectangle. For my personal profile, this was easy. I just grabbed a snapshot from my iPhoto library [...]
Since I wrote my original post on How to Create a Facebook Page, things have changed. So, here are the new instructions (written August 2011) for creating a Facebook Page. After the instructions, I’ll talk about why I created a second Page for my Pearl Island trilogy when I already had an Author Page. Step-By-Step [...]
Are you one of the authors who has to be nudged, or maybe even pulled kicking and screaming, into doing self promotion? If so, you’re going to love this guest post from talented and prolific New York Times bestselling author of paranormal romance, Deborah Cooke. Is Promotion Your Priority? By Deborah Cooke (also writing as [...]
I’ve had a wild ride at Amazon ever since they dropped the price of Almost Perfect, book one of my contemporary romance trilogy, to free. I know a lot of you have been asking how the heck did I pull this off. Anyone following the e-book revolution closely knows an individual author self-publishing an ebook [...]
Guest Blog by author Patricia McLinn Some people play Facebook like a Stradivarius. Me? More like a one-fingered piano-player wearing boxing gloves. Then I saw a Tweet by Harlequin Presents author Lynn Raye Harris about how she’d created a tab on her Facebook page listing all her books, with cover art, plus links to purchase. [...]