I know many authors who recoil at the very thought of promoting ebooks. I suspect the reason is that many authors think promotion equals endlessly tweeting “Buy my ebook!” The good new is: that is not what I mean when I talk about effective ebook promotion. The bad news is: effective promotion is more complex [...]
Posts belonging to Category Website Design
Since I wrote my original post on How to Create a Facebook Page, things have changed. So, here are the new instructions (written August 2011) for creating a Facebook Page. After the instructions, I’ll talk about why I created a second Page for my Pearl Island trilogy when I already had an Author Page. Step-By-Step [...]
Last week, I had a wild idea. We’ve already discussed adding extra content, like a bonus chapter, when re-releasing an out-of-print novel as an ebook, but I’m about to take that idea a big step further. My original plan was to launch the ebook edition of Falling for You last week. It’s all spiffed up [...]
Before I braved the world of social networking, if I needed input on a major decision [like Website design], I’d simply bug my friends endlessly for their opinions…. This time, I decided to put my own advice from this blog into action and see what would happen if I used social networking. Wow, talk about Twitter and Facebook to the rescue!
Sending out a big “Thank you!” to everyone who offered input on colors for my new website, which should go live sometime next week. (fingers crossed) We certainly came a long way from where we started. The colors went from to too staid, to too historical, to too cartoony. Then, finally, after much agonizing and [...]
As authors, our name is one of the most important thing we can own. In the age of the Internet it’s becoming increasingly hard to protect. Until a few weeks ago, I’d never even hear of the term “Cyber Squatter,” but boy did I ever fall victim in one of the worst ways possible….Basically, they’re holding my name hostage and they want $1,000 in ransom to release it.
I’m rolling my eyes over everything I did wrong with the most important page on my Website: The Bookshelf. This page should be simple, right? You display all your covers with links for readers to order books. Done deal. I’ve learned, on my site, it’s too simple! Because, that’s all I’m offering.
I’m learning not to take it personal, because, well, Google isn’t a person. It’s a search engine. It just happens to be the most powerful search engine on the planet! … That’s a pretty strong argument for reasons to make Google love you—uh, I mean, your Website.
Building an effective Website is like building a house. Think of the Web developer as your architect. The Web designer is the interior decorator.